We Make It Campaign
The ‘We Make It’ campaign showcased innovative solutions and reinforced brand identity through digital marketing, social media, personalized emails, and content marketing. It included targeted ads, trade shows, and public relations efforts. The campaign increased brand visibility, generated leads, improved conversion rates, and boosted social media engagement and website traffic.
Deliverables
- Message development
- Target audience development
- Copywriting
- Pain Points
- Value Proposition
- Differentiator
- Brand Pillars
- Website
GOAL
To meet revenue targets by increasing brand awareness and visibility, generating significant leads, and boosting engagement rates. The campaign aimed to drive website traffic, social media engagement, and lead conversions through a coordinated multi-channel approach.
KPIs
- Awareness
- Website Visitors
- Impressions
- Social Engagements
- Blog Visitors
- Leads
VIDEOGRAPHY
For the ‘We Make It’ video, we developed a narrative emphasizing OMCO Solar’s quality and American manufacturing. The process involved planning, scheduling shoots, and capturing high-quality footage of production facilities and skilled workers. Post-production focused on creating a cohesive, engaging video that showcased the “Made in the USA” advantage. The final video was distributed across multiple platforms to maximize reach and reinforce the brand’s competitive edge.
PHOTOGRAPHY
The ‘We Make It’ campaign’s photography highlighted OMCO Solar’s products being made in the USA, showcasing advanced production facilities and skilled American workers. This visual emphasis on quality and local manufacturing underscored the brand’s competitive advantage and commitment to superior craftsmanship and reliability.
TRADESHOW
The tradeshow booth graphics for the ‘We Make It’ campaign featured high-resolution images of OMCO Solar’s American production facilities and skilled workers, emphasizing quality and local manufacturing. The primary message was “Superior Craftsmanship, Made in the USA.” The goal was to attract visitors and generate leads by showcasing OMCO Solar’s unique value proposition.
WEBSITE
Included a dedicated landing page with engaging content, lead capture forms, and clear calls-to-action. Regular updates to the main website ensured consistent messaging and highlighted campaign themes. The revamped website improved user experience and effectively converted visitors into leads.
ADVERTISEMENT
Included targeted Google and LinkedIn Ads, as well as visually appealing banner and print ads placed on industry websites and in relevant magazines. These ads drove traffic to the campaign landing pages and significantly increased lead generation.
