Portable Gas Detection
As CMO, Account Manager, and Producer, I collaborated with Honeywell across multiple Strategic Business Groups (SBGs), including Aerospace, Building Technologies, Performance Materials and Technologies (PMT), and Safety and Productivity Solutions (SPS). Leading over 300 projects, I worked closely with SMEs, marketing, and creative teams worldwide.
Deliverables
- Message development
- Copywriting
- Brand Pillars
- White Paper
- Videos
- Customer Success Stories
GOAL
- Drive Revenue Growth: Create compelling content that not only highlights Honeywell’s product benefits but also engages potential customers, ultimately contributing to increased sales and revenue.
- Establish Thought Leadership: Leverage insights from subject matter experts to position Honeywell as a leading authority in the industry, enhancing its credibility and influence.
- Enhance Brand Awareness: Produce content and videos that effectively communicate Honeywell’s unique value proposition, boosting brand recognition and visibility.
- Conduct Strategic Research: Use thorough research to align content with market needs and competitive trends, ensuring it resonates with target audiences and drives engagement.
- Execute High-Impact Production: Plan and deliver high-quality video content that captures attention and supports Honeywell’s marketing objectives, including driving revenue and establishing industry leadership.
KPIs
- Key copywriting KPIs include CTR, time on page, social engagement, content accuracy, brand adherence, lead generation, conversion rate, search ranking, and organic traffic.
- Key KPIs for connecting with SMEs include interview scheduling time, info turnaround speed, relevance of insights, and SME satisfaction scores.
- Key KPIs for brand guidelines include consistency score for meeting brand standards and internal feedback on brand alignment.
- Key voice and tone KPIs include adherence to Honeywell's voice and editorial feedback quality scores.
- Key planning and production KPIs include on-time delivery, budget adherence, video quality, post-production efficiency, viewership, and audience feedback.
VIDEOGRAPHY
Creating the videos for “Internal Corporate Communications | HR Help,” “How Emergency Healthcare Facilities Were Built in India,” and “Honeywell ThermoRebellion Fever Detection” involved several key steps.
Internal Corporate Communications | HR Help
- Script Development: Wrote clear scripts for HR policies.
- SME Collaboration: Ensured accuracy through HR interviews.
- Production Planning: Organized schedules and coordinated with the team.
- Filming & Post-Production: Oversaw and reviewed edits to align with project goals.
How Emergency Healthcare Facilities Were Built in India
- Research & Planning: Investigated project details and impact.
- Interviews: Spoke with key stakeholders.
- On-Site Filming: Documented construction and operations in India.
- Post-Production: Oversaw edits to showcase the project's success.
Honeywell ThermoRebellion Fever Detection
- Technical Research: Understood product specs and benefits.
- Scriptwriting: Developed clear explanations of features.
- Expert Collaboration: Worked with engineers for accuracy.
- Filming & Post-Production: Captured demonstrations and reviewed edits for alignment with goals.
WHITE PAPERS
Creating Honeywell white papers involved in-depth research, collaboration with subject matter experts, and crafting authoritative content that adhered to brand guidelines. The result was accurate, relevant, and visually appealing documents that maintained a professional tone.
Honeywell BW Next Generation Multi-Gas Platform
BW Next Generation USB Security - Myth vs. Reality
BROCHURES
Developing Honeywell brochures involved writing clear, engaging content from technical details, conducting SME interviews, and thorough market research. The team collaborated with designers to create visually appealing layouts, with every element reviewed for brand consistency before finalizing.
8 Ways Track & Trace Pharmaceutical Supply Chain Operations
Cybersecurity Suite - Simplify, strengthen and scale industrial cybersecurity
Next Generation Multi-Gas Platform Comparison
CUSTOMERS SUCCESS STORIES
Executing Honeywell projects involved translating technical details into engaging narratives, interviewing stakeholders like Honeywell engineers, and conducting thorough research. Planning included logistics and scheduling, while production focused on capturing footage and overseeing post-production for a compelling videos.
Mark Wahlberg Teams Up With Honeywell
Partnerships That Measure Up. And Down.
DIGITAL ADS
As CMO and account manager, I led Honeywell’s ad design process by defining objectives, crafting compelling copy, and guiding the design team. I facilitated feedback sessions to refine ads, ensuring they aligned with brand guidelines and resonated with the target audience.
