Get The Attention You Deserve
The ‘Get the Attention You Deserve’ campaign for Manley Creative showcased its transition to a creative agency, emphasizing innovation and team culture.
Through targeted blog posts, videos, and client testimonials, it highlighted the dynamic work environment. Multi-channel marketing, including social media and targeted ads, increased awareness and new clients. The campaign also supported expanding service offerings, helping to meet and exceed the annual revenue goal of $4 million.
Deliverables
- Message development
- Target audience development
- Copywriting
- Pain Points
- Value Proposition
- Differentiator
- Brand Pillars
GOAL
To showcase Manley Film’s transition to a creative agency, gain new clients, and support service expansion, ultimately driving revenue growth.
KPIs
- Awareness
- Website Visitors
- Impressions
- Social Engagements
- Blog Visitors
- Leads
VIDEOGRAPHY
Spotlighted client success stories by showcasing impactful project outcomes and client testimonials. Each video highlighted the challenges faced, solutions provided by Manley Creative, and the measurable results achieved. These engaging visuals demonstrated the agency’s expertise and the tangible benefits delivered to clients.
BLOGS
The campaign featured blogs incorporating customer success stories through both video and copy formats. Videos showcased client testimonials and project outcomes, while written content detailed success stories and key achievements. These publications highlighted the value Manley Creative brought to clients, enhancing credibility and attracting new business.
Ivy Brain Tumor Center – The Power of Storytelling
The Flow Must Go On
Majestic Neighborhood Cinema – Client Success Story
EBLASTS
The “Manley Memo” eblasts were a series of targeted newsletters featuring updates on Manley Creative’s transition, new services, and educational content. Designed to engage clients, these eblasts used compelling visuals and clear messaging to drive interaction and support campaign goals.