Lunar Showcase Event
The Lunar Showcase event, executed within a tight six-week timeline, successfully attracted over 200 attendees. The campaign leveraged targeted messaging, strategic outreach to industry professionals, and engaging event content to drive participation. Key elements included detailed planning and coordination, creative content development, and effective use of social media and promotional channels. The event not only highlighted 3500 Kelvin’s technological prowess but also strengthened its position as a leader in virtual production and community engagement.
Deliverables
Brand Pillars
- Innovation: Showcased cutting-edge virtual production capabilities and immersive technology.
- Community Engagement: Showcased cutting-edge virtual production capabilities and immersive technology.
- Cultural Celebration: Celebrated the Lunar New Year, blending technology with cultural richness.
- Accessibility: Provided opportunities for early access and reduced registration fees, making it easier for attendees to participate.
Message Development
The campaign focused on highlighting 3500 Kelvin’s unparalleled capabilities in virtual production and its role as the Southwest’s largest LED volume studio. The messaging emphasized the immersive experience and technological advancements showcased at the Lunar New Year event. It aimed to create excitement around the opportunity to explore virtual worlds, network with industry professionals, and enjoy a culturally rich celebration.
Target Audience Development
The primary audience included marketing and production agencies, film makers, and industry professionals in Arizona. Secondary audiences comprised film students, educators, and creative collaborators interested in virtual production and emerging technologies.
Copywriting
Copy focused on generating enthusiasm for the event by detailing the unique experiences attendees would have, from engaging with cutting-edge virtual production technology to enjoying Lunar New Year performances and Asian cuisine. The tone was both informative and inviting, aimed at driving registrations and showcasing 3500 Kelvin’s innovative space.
Pain Points
Addressed the need for industry professionals to experience the latest in virtual production technology and explore new possibilities in a hands-on environment. The event also aimed to provide networking opportunities and insights into practical applications of emerging tech.
Value Proposition
The event offered a rare chance to experience the largest configurable LED volume/XR studio in the Southwest, engage with groundbreaking virtual production technology, and enjoy a festive Lunar New Year celebration. Early registration was free, adding value by reducing barriers to attendance and encouraging early commitment.
Differentiator
3500 Kelvin’s status as the largest LED volume studio in the Southwest and its exclusive qualification for the AZ Motion Picture Production tax incentive set it apart. The combination of advanced technology, cultural celebration, and community engagement created a unique event experience.
GOAL
To spotlight 3500 Kelvin’s advanced virtual production technology and its role as the Southwest’s largest LED volume studio. It sought to build brand awareness, foster industry connections, and celebrate the Lunar New Year with immersive tech experiences and cultural festivities. The event focused on showcasing innovation to attract potential clients and drive business growth.
KPIs
- Awareness
- Website Visitors
- Impressions
- Social Engagements
- Blog Visitors
- Leads
EVENT
Event planning involved finalizing details such as layout, scheduling, and
securing vendors, along with designing promotional materials and
coordinating logistics. Execution included sending out invites, managing
on-site activities, and ensuring all technical setups were completed. The event featured interactive tech demonstrations and Lunar New Year performances, aimed at engaging attendees. Post-event, follow-up included assessing feedback and measuring the impact on brand visibility and business opportunities.
VIDEOGRAPHY
3500 Kelvin Videos
- Planning: Developed concepts, scripts, and storyboards; coordinated schedules and resources.
- Execution: Directed filming and managed post-production to align with creative and technical standards.
Client Video
- Planning: Consulted with the client, created a production plan, and developed a creative brief.
- Execution: Oversaw production, managed client feedback.
As a studio producer and account manager, I managed all stages of video production, ensuring high-quality results and client satisfaction.
OUTREACH CONTENT
Included a series of eblasts, a detailed news release, a media alert, and an engaging blog post. Each piece highlighted 3500 Kelvin’s advanced virtual production capabilities and the unique experiences planned for the event, emphasizing key details and calls to action. The goal was to generate excitement, encourage RSVPs, and maximize attendance.
EVENT INVITE: Experience Virtual Worlds, Lunar Themed Showcase
MEDIA ALERT: Experience Virtual Worlds at the Largest Configurable Volume Stage in the Southwest
NEWS RELEASE: 3500 Kelvin Hosts Showcase Event for the 2024 Lunar Year on February 10
BLOG: Who IS 3500 Kelvin? Virtual Production Studio
EBLASTS
The eblast series promoted event attendance by featuring key details about the Lunar New Year showcase, highlighting 3500 Kelvin’s virtual production technology, and emphasizing exclusive experiences and performances. Each eblast included calls to action for RSVPs, early registration incentives, and engaging visuals to drive excitement and participation.
SOCIAL MEDIA PROMO