Hello, I’m CRYSTAL BAUS
Professional Marketing Consultant
18+ years of experience driving brand strategy, campaigns and overseeing teams in agencies and inside large digital-first brands.
Clients and Past Employers
Revenue Growth
Running up to $4M per year
Lead Generation
Running up to 30,000
Website Visitors
Increased to 50K+ per year
Streamline Process
Saved up to $500K per year
Services
Realm of Specialties
Deep understanding of digital marketing tactics, technology, and automation. Laser focused in creating customer experience journeys, growing relationships, and experience working directly with C-Level Executives and leading clients with grace, candor, and professionalism.
Marketing
Strategy
Digital &
Social Marketing
Brand
Development
Sales & Marketing
Alignment
Campaign
Development
Content Marketing
Strategy
Consumer & Market
Research
Leadership & Team
Development
Event Planning &
Execution
Advertising &
Media
Strategy &
Management
Public
Relations
About Me
With over 20 years of experience, I have successfully overseen international B2B and B2C marketing strategies. I work closely with C-suite cross-functional stakeholders to align content strategies and drive revenue growth. My expertise lies in creating customer experience journeys, growing relationships, efficient communications and processes. Let’s work together to create a customized plan of action for your organization.
My Strengths
Explore how my Expertise blends with Innovation
With a diverse skill set honed over years of experience, I am dedicated to driving exceptional results for my clients. Explore the core strengths that set me apart in the world of marketing and business consulting.
Transforming Your Vision into Reality
01
Marketing
Crafting strategies that drive brand growth and customer engagement.
02
Communications
Creating clear, compelling messages that resonate with your audience.
03
Customer Experience Journey
Designing seamless journeys that enhance satisfaction and loyalty.
04
Account Management
Building and maintaining strong client relationships to drive success.
05
Streamlining Processes
Optimizing workflows to increase efficiency and effectiveness.
06
Video Production
Producing high-quality videos that tell your brand’s story.
Projects
Portfolio
Each project highlights my strategic approach, creative solutions, and impactful results, showcasing how I’ve achieved client objectives across diverse campaigns. My portfolio includes crafting compelling ad campaigns, leading innovative video productions, and developing detailed content strategies
We Make It
OMCO SOLAR | Campaign
Achieved $4M revenue growth annually by leading marketing, sales customer experience journeys, client retention and streamlining processes.
Get the Attention You Deserve
MANLEY CREATIVE | Campaign
Drive more traffic from our audience to website using advertising to gain traffic from industry specific target and develop relevant content.
Lunar Showcase Event
3500 Kelvin | Campaign
Management of an event to celebrate the lunar new year in a virtual production stage by transforming ideas into impactful experiences.
We Make It
OMCO SOLAR | Campaign
Achieved $4M revenue growth annually by leading marketing, sales customer experience journeys, client retention and streamlining processes.
Get the Attention You Deserve
MANLEY CREATIVE | Campaign
Drive more traffic from our audience to website using advertising to gain traffic from industry specific target and develop relevant content.
Lunar Showcase Event
3500 Kelvin | Campaign
Management of an event to celebrate the lunar new year in a virtual production stage by transforming ideas into impactful experiences.
Recommendations
Testimonials
Discover the impact of my work through the words of those who have experienced it firsthand. Employers and clients share their stories and experiences working with me reflecting the dedication, expertise, and passion I bring to every project, showcasing how I’ve helped businesses achieve their marketing goals and thrive in the digital landscape.
"Crystal helped manage a segment of our marketing strategy...
…focused on case studies and PR. She was fantastic to work with, brought the best out of our people and stories and was an excellent executer and manager of multiple processes.
Rob Smith
Marketing Communications Manager, Linde.
"Over the last year I've had the privilege of working with Crystal on BCBSAZ's Get Fit, Don't Quit campaign...
A project with numerous facets, tight timelines, and no shortage of challenges. Crystal has been instrumental to the campaign’s success, working with numerous internal departments, external vendors, and celebrity talent to keep all of the parts moving, on time and within budget. Her professionalism and persistence is outdone only by her tireless energy and enthusiasm. She’d be a valuable addition to any team.
Robert Palmer
Videographer, Blue Cross Blue Shield.
"Working with Crystal has been a highlight of my professional career...
She gets things done, is committed to the betterment and well-being of her team and adds positivity to the company culture on a daily basis. Her expertise in marketing helped me develop my skill set. There isn’t a better person to be in the trenches with – in the workplace.
Anthony A. Dimaria
Producer, Director, Creative Consultant
"I very much enjoyed the time Crystal worked with us...
As a company we have several divisions all with unique needs and emphasis. Crystal was able to efficiently navigate all those requirements and help move our marketing position forward in new and dynamic ways. She was able to help us find opportunities to get our name in front of audiences we had previously not efficiently reached. Crystal is very detail oriented and has a very good grasp of what it takes to drive a marketing program, including overviews and strategy, financial impact as well as branding and message.”
Perry Holden
VP Operations ISYS – The Imaging Systems Group
"While working for me in marketing communications Crystal did a tremendous job...
developing relationships with our trade partners, magazines, trade shows and employees coordinating events, advertising and overall marketing needs for our company. Her efforts helped grow our lead database by over 25,000, adding to the overall profit of the company. Crystal is a hard worker, detail oriented and has a positive attitude. She would add value to any Marketing team.”
Brian Phipps
President, Mutoh America
"I have worked with Crystal on numerous video projects...
As an account manager she kept everyone informed and involved, and brought a level of control and competence that kept everyone from the client budget managers to the marketing team to the crew and talent focused and confident that we would get it all done, however daunting. Crystal is never satisfied with merely meeting expectations. She doesn’t hope for success, she plans for it.”
David Mataya
Global Director of Creative Services, Honeywell